My Tailor-Made Holiday

A portfolio of some of the key tasks I was involved in part of my job as Digital Marketing Executive at My Tailor-Made Holiday.  

Blog Work

A big part of my job role at My Tailor-Made Holiday is writing creative copy and managing the company blog. My tasks include, maintaining and regularly updating the blog schedule, writing and building monthly blog posts as well as outsourcing articles from guest bloggers, pushing blog posts across various social media platforms and newsletters, coming up with creative concepts to improve the overall readership and engagement figures for the blog and working closely with an SEO agency to ensure that blog pages are optimised effectively. I also headed up the project of completely overhauling the existing blog format and redeveloping it into a more contemporary design which works better responsively - this was a challenging project which involved a lot of testing, but one that was a great experience and an invaluable learning opportunity.

Monthly Newsletters

Another key part of my job role is to assist with the production and distribution of the monthly Newsletter. The monthly newsletter tends to interlink with one of the topical blog posts also featured that month as it's a content driven email. These email newsletters are built via custom made templates on Silverpop and are distributed to a database of over 70,000 readers. The average open rate and engagement for each newsletter saw a dramatic improvement over a 6 month period since linking to relevant blog articles and making the overall format more content driven as opposed to focusing on sales.   

Please see more examples below.