THE TERRACE ON PICCADILLY
THE BRIEF
Re-brand the Terrace Grill & Bar restaurant at Le Meridien Piccadilly in order to attract outside guests, drive footfall through to bar and restaurant outlets and significantly increase food and beverage revenue.
MISSION STATEMENT
Transform the former Terrace Grill & Bar into a natural urban kitchen in the heart of Piccadilly, offering a casual and wholesome dining experience, away from the notions of a 5* hotel restaurant. The light and airy space creates a beautiful hideaway from London’s hectic West End, leaving visitors feeling refreshed and rejuvenated.
FOOD & BEVERAGE OFFERING
Healthy / Sustainable / Recognisable Classics / Fresh / Seasonal / Locally Sourced / Zero Waste
A balance between casual & high end quality ingredients
RESULTS
An overall revenue increase of 15% year over year.
BRANDING DEVELOPMENT
