THE ROOFTOP AT ONE HUNDRED SHOREDITCH
ACTIVATION OVERVIEW
The Rooftop at One Hundred Shoreditch is the new destination rooftop bar and terrace at One Hundred Shoreditch which opened it’s doors on the 19 May 2022. The Rooftop takes inspiration from Palm Springs with its pink colour scheme, lush succulents, cacti and panoramic views from the outdoor rooftop terrace. The brief was to create a playful, Californian escape in the heart of East London.
THE OFFERING
Relax to a backdrop of Latin dance music as The Rooftop bar team mix up their signature margaritas, pour you a glass of rosé or crack open the Champagne. Food wise, expect snacks and small plates perfect for sharing with friends - a mix of modern Californian cuisine with a retro Americana twist including tasty tacos, devilled eggs and a soft shell crab burger.
MENU DEVELOPMENT
PRESS LAUNCH
To allow key press and media to experience the new terrace, we hosted an exclusive preview night on 17 May 2022 ahead of opening to the public. Press highlights include a reel on the Conde Nast Traveller instagram feed which went out to an audience of 1.9M and received 1,221 likes and 19 comments.
MARKETING PLAN
To build a buzz and generate anticipation leading up to the launch, we did a series of teaser posts on the One Hundred Shoreditch instagram channel which received great engagement. We also scheduled a newsletter which went out to the hotel database and received the open rate of any previous newsletter sent. We also created bill inserts to be place in the other bar and restaurant outlets across One Hundred Shoreditch.
