Out of the Blue was an outcome for live project idea working with Bluewater Shopping Center, Kent. The aim of the project was to come up with a creative concept and marketing report designed to enhance the Bluewater shopping experience. Out of the Blue is a space which takes inspiration from Bluewater's 'stress-free' ethos and combines it with the brands strong association with water. The space is built to enhance Bluewater's shopping experience by focusing on its leisure facilities.