GREY GOOSE LATES X 12TH KNOT
ACTIVATION OVERVIEW
To establish 12th Knot as the ultimate rooftop destination this winter, we partnered with Grey Goose to launch Grey Goose Lates, a disco-inspired music series that brought energy and excitement to the venue. The events featured curated DJ sets from high-profile talent, an exclusive Grey Goose martini collection, and custom creative assets, including social media artwork, coasters, and menus inspired by iconic 70s disco aesthetics. Monthly ticketed parties and Friday night disco events highlighted top-tier talent and raised the venue's profile. Collaborations with The Cast helped engage press and influencers, while engaging digital content and social reels boosted reach and engagement, solidifying 12th Knot as the must-visit spot for winter celebrations.
PRESS COVERAGE
The Cast generated 15 pieces of coverage (online & social) in titles including Sheerluxe and Visit London, resulting in a reach of over 50m.
SOCIAL MEDIA HIGHLIGHTS
From October - December, Grey Goose Lates at 12th Knot brought the vibes with 17 organic posts, we reached 33,584 accounts, racked up 255,073 impressions, and saw 685 new followers join the party making it a winter series to remember!
RESULTS
From October - December 2025, 12th Knot achieved an impressive 29% year-over-year revenue increase. What fueled this growth? A combination of enhanced media exposure, strategic press and influencer partnerships, a broader audience reach, and a notable rise in private event bookings. These key factors highlighted the success of this year’s strategies and drove the impressive revenue boost.