NORTHERN LIGHTS WINTER TERRACE
ACTIVATION OVERVIEW
In collaboration with Reyka Icelandic Vodka, 12th Knot launched the Northern Lights Winter Terrace for a unique winter experience. Running from November to January, the terrace was transformed into a stunning winter wonderland, inspired by the vibrant colours of the Northern Lights and the natural beauty of Icelandic landscapes. Guests were treated to breathtaking views of the Thames and St. Paul’s Cathedral while enjoying a curated selection of vodka-based cocktails featuring Reyka’s premium vodka. The terrace was brought to life with a custom light installation designed to mimic the stunning aurora borealis, creating a truly immersive experience.
To keep guests warm and cosy during the winter months, the terrace was adorned with faux-fur throws and sheepskin blankets, providing the perfect setting for relaxation. Guests could also capture unforgettable moments in the Nordic cabin-themed photo booth and immerse themselves in the magic of the season. The Northern Lights Winter Terrace was a seasonal activation designed to offer a truly memorable experience with Reyka Vodka, combining spectacular views, bespoke cocktails, and a unique winter atmosphere.
BRANDING & MARKETING
PRESS LAUNCH
To allow key press and media to experience the new terrace, we hosted an exclusive preview night on 10 November 2021 ahead of opening to the public.
PRESS HIGHLIGHTS
In November, December + January Hue & Cry generated 11 pieces of coverage (7 online & 5 social), in titles including Bar Chick, Sheer Luxe, Timeout and Hello!, resulting in a total reach of 15,751,117
SOCIAL MEDIA HIGHLIGHTS
From 10 November 2021 - 30 January 2022
869 new followers | 17 organic posts | Accounts reached: 28,678 | Impressions: 150,900 | Profile visits: 8,683 | Website taps: 1,193
RESULTS
Total revenue generated: 1,312 cocktails sold | £11,319.27
*Reyka sales contributed to 23% of total cocktails sales for the duration of the activation. A strong result despite the ongoing COVID situation, and a rise of cases during December/January leading to lots of cancellations and a decrease in bookings.