12TH KNOT ROOFTOP SESSIONS
ACTIVATION OVERVIEW
To position 12th Knot as the go-to rooftop this summer, we partnered with Grey Goose to launch Rooftop Sessions—a vibrant music series celebrating the season. Saturday opening hours were extended from 2pm, making the most of sunny afternoons and warm terrace evenings. Featuring a summer-inspired Grey Goose cocktail menu, the series offered a unique mix of music, drinks, and energy. Monthly parties aligned with major London cultural events, with renowned DJs elevating our profile. Collaborations with The Cast brought press and influencers, boosting awareness, while engaging digital content and social reels drove a significant increase in reach and engagement.
PRESS COVERAGE
The Cast generated 32 pieces of coverage (online & social) in titles including Sheerluxe and influencers such as Bethan Kershaw (742k) resulting in a total reach of 764m.
SOCIAL MEDIA HIGHLIGHTS
From May to September, we turned up the heat and the numbers rolled in! 1,368 new followers. 49,569 accounts reached. 413,275 impressions and we closed out the season with a solid 5% growth in channels making this a summer to remember!
RESULTS
From May to September 2024, 12th Knot achieved a 26% year-over-year revenue increase. What fueled this growth? A combination of strong media coverage, strategic partnerships with press and influencers, engaging content, a powerful social media strategy targeting a wider audience, and a rise in private event bookings.